Nailed It

Nail growth happens in the nail matrix; the tissue beneath the base of the nail. Most nail growth products sit on the surface and add temporary shine without penetrating where growth occurs. Nailed It is built on Jojoba Oil, which is structurally identical to the skin's natural sebum and absorbs directly into the nail bed rather than sitting on top. Vitamin E repairs damaged collagen in the nail bed, creating the structural foundation for stronger growth. Frankincense and Myrrh are natural resins with antimicrobial and anti-inflammatory properties that protect the nail bed environment, allowing growth to occur without interruption from bacterial or fungal infection.

Brittle, peeling nails are caused by dehydration of the nail plate and damage to the collagen structure of the nail bed, often worsened by repeated nail polish application (and removal), contact with water and detergents, and nutritional deficiency at the nail root. Nailed It addresses all three: Jojoba Oil absorbs into the nail bed to restore hydration that external moisture cannot reach; Vitamin E repairs damaged collagen in the nail bed; Frankincense and Myrrh improve nail flexibility so nails bend rather than break. Applied nightly before bed, when growth and repair are most active; it progressively reverses brittleness and peeling over two to four weeks.

Dry cracked cuticles occur when the thin skin protecting the base of the nail loses moisture and becomes rigid and brittle; worsened by frequent hand washing, sanitiser use, and air conditioning. Nailed It's Jojoba Oil is structurally identical to the skin's natural sebum, so it absorbs instantly into the cuticle rather than sitting on top. Lavender Oil has antimicrobial and anti-inflammatory properties that soothe inflamed cuticle tissue and reduce the risk of hangnails becoming infected. Frankincense soothes irritated cuticles and provides antifungal protection. Apply nightly using the brush applicator; gently massage into the cuticle area around each nail.

Yes, Nailed It is explicitly designed for both fingernails and toenails. Toenails are more prone to fungal infection (onychomycosis) due to the warm, moist environment of shoes, and they grow more slowly than fingernails, making nail bed health critical. The antifungal properties of Frankincense and the antimicrobial action of Lavender Oil in Nailed It provide specific protection for toenails in these conditions. Apply nightly to both the toenail plate and the surrounding cuticle area using the brush applicator. Wear cotton socks after application to enhance absorption overnight.

For maximum effectiveness, apply Nailed It to bare nails, ideally nightly as the last step of your bedtime routine, after washing and drying your hands. Applying to bare nails allows the Jojoba Oil to penetrate the nail bed directly, without the barrier of a polish coating. Regular nightly use on bare nails for two to four weeks significantly strengthens and reverses damage from chemical polish removers. Nailed It can be applied around the cuticle area when polish is on, but for the nail plate itself, bare nail application delivers the most benefit.

Most hand creams contain humectants and emollients designed for the skin of the hand, not for the nail bed's collagen structure or the cuticle's specific needs. Coconut oil sits on the nail surface without penetrating the nail bed. Nailed It's Jojoba Oil is structurally identical to the skin's natural sebum, and it is the only oil that naturally integrates into the nail bed's lipid matrix, delivering hydration where growth actually occurs. Frankincense and Myrrh then repair the collagen structure of the nail bed; something no conventional hand cream addresses. The brush applicator also enables precise application to the nail and cuticle area without waste.

Yes, Nailed It is specifically beneficial for nails recovering from gel, acrylic, or shellac treatments. These processes thin and dehydrate the nail plate, damage the nail bed's collagen structure, and leave cuticles dry and irritated. Nailed It's Vitamin E repairs the collagen damage in the nail bed; Jojoba Oil restores the hydration lost through the chemical process; Frankincense and Myrrh provide antifungal protection for the compromised nail that is more vulnerable to infection post-gel removal. For nails recovering from gel or acrylic, apply twice daily (morning and night) for the first two weeks for accelerated recovery.